And here I was again. Standing in front of a house with a family who just lost everything. It was a humbling experience two years ago when I experienced my first total loss on a home, and just as humbling this morning.
Some potential clients ask ‘what sets your agency apart from other agencies? What makes you different?’ What sets us apart is the fact that when we get a phone call on a Sunday morning at 8:30am that a client’s house has burnt down, we don’t immediately think ‘this is going to hurt our loss ratio’. I put my bowl of cereal down and I went to their house. I hugged them. I stood there in silence and took it all in with them. Because that’s exactly what I would want someone to do for me. To be there for me. Even if it’s standing next to me in complete silence.
I honestly believe that compassion is a necessary quality in order to be a successful insurance agent. We sell an intangible product – and we hope, for our sake and our client’s sake, that it never has to be used. But – crazy things happen. Tragedy hits – and our agency’s reaction to tragedy is what sets us apart from other agencies.
Sometimes I feel crazy. Going above and beyond. Making phone calls, getting windows boarded up, bothering adjusters on a Sunday morning, running to the Dollar General to buy a sippy cup because the little boy was crying his was in the house. I’m sure there are some agents that say ‘here’s the claim phone number, call it in’.
But that’s where compassion comes in.
I have been so fortunate in the last few months to meet other agents that are just as passionate about what they do as I am. And I’m one hundred and ten percent positive that they would do the exact same things for their clients. It’s people like them that make me love what I do more and more each day. That encourage and enable me to be the best agent I can possibly be and for that I am so grateful.
So honestly – it’s almost hard to answer the question of what sets us apart from other agencies. Sure we’re kind, we care about your coverage, we want to educate you. But what truly sets our agency apart is how we respond to tragedy. And that’s something that I hope our clients never have to experience.
Not all superheroes wear capes – some wear fanny packs, some wear high heels, some even wear dragon print leggings… Rest assured, capes or no capes, we’re always going to be there for you.